The same people that say “I have too much business, so I can rely on word of mouth” are those same people that say “I need more business” when a drought hits because all their clientele does not need the service every single week. All of sudden, web marketing becomes more important.
About Our BusinessWe are here to help your business grow, so it is important to use any method available to get your business out there and into the minds of your potential clients. Think about how much time you spend online. In business its all about “location, location, location”. Well where is your website when it comes to the digital real estate?
When you have a business, you better put yourself in the areas that your customers are looking.
If your customers are on Yelp, then get your business listed on Yelp. If your customers look for your business on Google, then get your business on Google. The same thing applies to Yahoo and Bing. You only guarantee to get your business seen where your clients are able to find your business. If anything, at least get it listed. It is better than not being listed at all. You are sure to have you business in the run to become one of the numbers to ring when they need your trade or service.
If you want to have a real online presence, be sure to at least dominate one or two areas of the market. You do not need to be the top of your business in 20 different social media platforms. If anything, be special in one or two. This is because you will be able to keep yourself from going crazy by navigating through 20 different social media platforms.
Social Media Platforms and online presence only help. You can have a phenomenal word of mouth service, which his impressive. You have been doing your business for twenty years, and you have a list of dedicated clients that are so eager to do business with you. They refer all their friends to you, and you just have a mountain of new clients to serve. It is a nice life to live by having mountains on top of mountains of referrals. However, you would want to have more clients as opposed to fewer clients. You would rather have many, many clients to say “No” to than to have so few clients that you will say “Yes” to anything. Many people say they want so many more clients, and actually stop after they reach their “peak number of clients”. They say “I cannot handle any more clients. Word of mouth works for me.” The thing is that they are thinking selfishly, only of their own situation when they should be working on building upon it, and being able to expand when there is more opportunity.