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Digital Marketing

How To Turn A Liability Into An Asset

When I had a day job, and was employed 9-5, there was one thing I noticed that everyone agreed on!

People may have different opinions on politics, sports, health and even on God, but they all unanimously agreed on one thing!

Everywhere I turned, people advised me on the importance of “building your own asset”.

– the internet was full of gurus preaching how to grow your asset,
– my colleagues , boss, and HR at office talked about the importance of having and growing your own asset (and they prided in the fact that the company 401k was the best asset anyone could have)
– heck even my mother in law preached on why I needed to grow my asset (“buy your own house” she said)!

But did they really know what constituted an “asset” , and what constituted a “liability”??

And so instead of taking people’s word i decided to break it down to the basics , and make it simple – what the hell is an asset??

After much research, and poring over accounting books, and talking to “experts” and watching umpteen YouTube videos, I finally understoodAn Asset is something that puts $$ in my pocket!A Liability is something that takes $$ out of my pocket!
So, in essence what 99% of people believe as their house being an asset is really a liability for them (when you buy your house, u pay the lender/bank every month, and it takes $ away from you – and so it falls into the “liability” bucket).

But say you own a rental property, you pay $500/mo mortgage and you rent it out for $700/mo , then you actually make $200/mo profit and so in this case this particular piece of real estate falls into the “asset” bucket (because it puts money into your pocket every month).

And so , thats why real estate is the holy grail of passive income and of all asset classes since it can be a source of on-going income for years!

Now, we do the same in our Rank and Rent model , but with a HUGE difference!!

In the real estate world , to generate a cash flow (income) of $700, we have to invest in a $70k to $100k property (atleast thats the kind of property you need to buy in the US).

You need to buy a $70k value house put $14k min downpayment (and hope there is no bathroom leak to be fixed) to rent it for $700/mo!

But in the digital real estate world (our world of renting websites), I can invest a fraction of the money and generate the same $$ cashflow income!

For eg. in most niches in cities of 150k and less (see my ebook in the files section for more details) here is the cost break down to put up a website and rank it – to be able to rent it out!

Domain – $12
Hosting – $50 for the year
Content – write yourself or $100
Citations – $50
Social – $50
Press release – $100
PBNs – $300 – $500 (includes domain, content, hosting)
Total – $700 – $850
Know how (if u act now it’s $997) – =) shameless plug!
https://rightkey.clickfunnels.com/get-coaching

Once you do the work and rank it, you can rent it for an easy $700/mo cash flow income!

Where is $70k (in the real estate world), and where is $700 (in our rank and rent world)!!?
1% of the money!!

Even if you compare your total expense with the downpayment, its $14k vs $700

Thats 5% of the money you need to invest – to generate the same $700 cash flow!

Not to mention you pay mortgage of $500 for real estate and so profit is really $200 to $300!

So in my opinion I can put up sites all day long in any part of the country and rent it out!!

A lot of people dont understand these numbers and complain all day long on how expensive they are.

Here’s how you turn your liability into an asset!
Instead of buying coffee and bagel at starbucks one day (which is a liability anyways, and an expense), you invest that $12 into a domain.
Instead of going out to dinner and spending $50 another day , invest that in hosting.

Instead buying yourself that xmas gift which is at sale (which you dont need), invest in pbns!

So over a period of few weeks, you won’t even see the money going out, but you are actually in the process of building an asset for yourself in the long run!

This is how I bought my freedom while I was toiling away in a day job!!

Hope this made some sense!
Merry Xmas!
Saravanan

Categories
Digital Marketing

Get you digital marketing strategy in place now.

By the year 2022 forecasts predict that online advertising revenues will surpass all traditional media channels combined. Get you digital marketing strategy in place now.

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Digital Marketing

GMB Boost Technique

A couple of months ago I shared a technique that I use often to give my new GMB listings a boost up the map listing rankings.

In the last 60 days quite a few people I shared this with reported how this boosted their new GMB listing up the map rankings in about 24-48 hours.

Now don’t do this with an existing GMB listing (it may trigger suspension or reverification)

Here’s the free video for you!

If you want more info like this pls join this fb group

https://www.facebook.com/groups/107017966879097
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Digital Marketing

GMB Phone Verification Results

A few days ago I launched a “GMB Quick Rank” mini course along with a “GMB Instant Phone Verification” course!

As most of you may know , the GMB Instant Verification Method is one of the best kept secret in the SEO Community.

Those who know this charge $100-$200 to provide this as a service!

You can scale your lead gen and Rank and Rent Business with this one skill!

Well I opened to only six people (We dont want too many people running around with this method!!), and the next day I get this PM from one guy who bought it!

He literally got a GMB verified instantly in a different country!!!

Now he can create GMBs and lead gen sites in any country in the world!!! 

Imagine how you can put that to use!!

If thats not enough, I also show how I rank GMBs in the map pack (3 pack) almost overnight!!

You can get both courses here– but for a limited time only!

There is only 1 more spot available to get this GMB Instant Phone Verification.
Like I said I dont want too many people using this secret method, and so just opening to a few on a first come first serve!

Get all the info and course here

Make 2019 Your Best Year Ever!!

Saravanan Ganesh

Categories
Digital Marketing

Ian Got 2 Websites On Page 1 ( #7 In The SERPs) In Just A Few Weeks

One of my students Ian McNicol pmed me last night

He has 2 sites ranking in 2 pretty competitive niches in just a few weeks!!

Imagine that! 

He was serious about changing his life, took action, coughed up the tuition fees (just like paying for any skill), and is now reaping the results.

And he is urging other members of our fb group to take the leap and get the course because he knows its such a steal for $797!

Here is another pm from another student who took advantage of the Black Friday Sale.

He is enjoying the videos and getting value out of it.
And you know what – I have no doubt he will send me a pm in a few weeks saying his website is ranking on page 1!!

Why? Because this is a proven step by step method I have used again and again to make passive recurring income!!

And this is what you will learn in the course! Step by Step proven method to rank a website, cold email strategy to find a client who will pay you and advanced techniques to rank a site fast!

Take a look at all that I am offering

My course comes with 1-1 personal coaching! That in itself is valuable since when you have a 1 hour coaching call with someone who has done what you are intending to do, you shave your learning time big time!

You literally compress Decades into Days – Like Tony Robbins says

Thats when you get the breakthrough and you see the light!

So for the next 24 hours only (till monday morning), my Rank and Rent course is available for almost 50% off 

Click here to get it and prepare for a massive 2019!

Categories
Digital Marketing

Last Day Discount

It is Sunday and that means my Rank and Rent Course will be available for 50% off for only another 24 hours!

One of my rank and rent sites which I started a little over a year ago gets 18-20 calls a day!! And the customer value in this niche is between $300 and $1000 on an average depending on the service!! 

Imagine that! And my client has no problem paying me $4000/mo every month!!Thats more than the average monthly salary in US!
Once you learn this skill you can rinse and repeat! The sky is the limit!

What are you doing now to make 2019 the year you make more than your full time job?

And this is what you will learn in the course! Step by Step proven method to rank a website, cold email strategy to find a client who will pay you and advanced techniques to rank a site fast!

Take a look at all that I am offering

My course comes with 1-1 personal coaching! That in itself is valuable since when you have a 1 hour coaching call with someone who has done what you are intending to do, you shave your learning time big time!

You literally compress Decades into Days – Like Tony Robbins says

Thats when you get the breakthrough and you see the light!

So for the next 24 hours only (till monday morning), my Rank and Rent course is available for almost 50% off 

Click here to get it and prepare for a massive 2019!

Categories
Digital Marketing

Did You Spend $$ On Any Black Friday Sales? Or Did You Invest $$ On Black Friday Deals?

90% of people have bought something on Black Friday that they wanted.

They bought what they wanted – not something they truly needed!

Were you one of them? 
Did you spend $$ on any Black Friday sales? Or did you invest $$ on Black Friday Deals?

True Story
4 years ago I invested $7900 in a course. I actually took the money my wife and i had saved up for a Christmas holiday to Hawaii, and canceled that trip and invested in a new set of skills – SEO/ Ranking a website in Google!

I bought that course, and practically locked myself from Dec 20- Jan1 and learned the materials , and practiced SEO.

Why? Because I was desperate to get out my J.O.B and live a life of freedom!

60 days later I got my 1st big client ($4000 for web design and $1000/mo for SEO and in April of that year I took my family to Singapore.

Ever since then I have been fortunate to take my family on so many vacations – Australia, Sri Lanka , Canada, S Korea, Japan, and a slew of cities in US, thanks to the one investment I made 4 years ago.

I had documented my early days of making money via SEO and giving back here

Why am I telling you this?

I am sure you have spent $ on unnecessary stuff before.
When was the last time you made an intentional investment on something that you knew will chage your life?

Sure you may not have $797 right now.
But think.
If a cop pulled you over for speeding and you had to cough up $797 to escape Jail, would you come up with the amount?

Dont kid yourself.

This price wont last after sunday night.
And the 1-1 coaching wont be available either after that.

Just make the jump – you will thank yourself in 2 months when you get your first $4000 client like i did!
Take a look at all that I am offering

My course comes with 1-1 personal coaching! That in itself is valuable since when you have a 1 hour coaching call with someone who has done what you are intending to do, you shave your learning time big time!

You literally compress Decades into Days – Like Tony Robbins says

Thats when you get the breakthrough and you see the light!

So for the next 2 days only (till Sunday night), my Rank and Rent course is available for almost 50% off 

Click here to get it and prepare for a massive 2019!

Categories
Digital Marketing

Optimized Pages

Best Guideline on Optimizing Page

Many people would like to optimize their pages and websites but they do not know where to start or what to do. There is a lot of information about on-page optimization and this can be very scary, seeming like an uphill task. The following are some of the factors you should look into when considering optimization for your page.

Keyword Usage

Keywords are essential. They allow the search engine to have a rough idea of exactly what your page is about. However, using keywords randomly will not be effective. Instead, you should ensure that your keyword appears on the title and in at least one of the subtitles. If possible, the keyword should start off the title or at least be as close to the beginning as possible. In addition to this, your keyword needs to appear in the first 100 words of your content.

Keyword density is another factor. It is best to have the density at around 1-3% so that the page is not over optimized. Do not forget that this will factor into the website’s rankings as well. Heavy keyword usage sends search engines the signal that your site is spammy.

Titles and Subtitles

You should wrap your main title in h1 tag. This is the proper SEO structure and will help you rank higher. It is also important to have subheadings that are wrapped in h2, h3 and h4 tags respectively depending on the number of subheadings that you have. Wrapping your titles in the proper tags optimizes your page. While titles and subtitles help with optimization, they also help to increase the time that visitors spend on your time. A logical flow of information with appropriate sections is easy to read and internalize.

Backlinks

Backlinks are pivotal in SEO strategies. With the right backlinks, you can boost your rankings and optimize your page well. Backlink number is not important. Backlink quality is what is important. If you have backlinks from authority sites, then you are doing well for your page. On the other hand, it is important to avoid backlinks from spammy and sketchy sites as it will reflect badly in your link profile. This can easily lead to a penalty from search engines such as Google. Keep your backlink profile clean for higher optimization.

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Use Multimedia

Instead of focusing on words only, include multimedia such as photographs and videos on your page. This is important because it diversifies your content. Visitors also stay longer on your page which generally increases the time spent on the page and the likelihood of visiting the page again. This reflects positively on search engines and leads to higher rankings as well.

Conclusion

These are not the only factors to be considered when you are working on optimizing your page for higher rankings. However, they are some of the basic and most important factors that you should consider. They hold considerable weight in search engine rankings and should therefore be utilized properly before you can move onto other factors.

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Digital Marketing

Anchor Text

Anchor Text in SEO

If you want your website and page to rank highly on various search engines, it is important to know the different factors that search engines such as Google consider when ranking. With this information, you can then work on your SEO strategy in order to come up with something that will help you rank higher and increase your traffic. One of the integral factors in SEO is anchor text.

https://www.youtube.com/watch?v=Ugkjgz1X8rk&feature=youtu.be

What is Anchor Text?

Anchor text is the clickable text in a link. It is often in blue and underlines but this can be changed through HTML. The clickable part of the hyperlink leads you to the linked website or page. There are various types of anchor texts that are considered in SEO by search engines.

rightkeysolutions.com

Types of Anchor Texts

These include:

  • Naked Text:

This is an anchor text that contains the exact URL of the site and page you are linking to. For example, the anchor text would be ‘www.cheapshoes.com’ if that was the name of the site you are linking to.

  • Branded Text:

A branded anchor text is one which is the name of a brand. For those who have branded domains such as moz.com, the anchor text would be ‘Moz’ as it is a brand. This type of anchor text holds more weight than its counterparts

  • Generic:

The generic anchor text, as the name suggests, is general. It is usually a call to action and uses phrases such as ‘click here’, ‘read more’ and ‘go here’. Using generic anchor texts is safe because you reduce the chances of over-optimizing your page or website.

  • Exact Match:

Exact match anchor texts contain the keyword that you are optimizing for the page. These should be used carefully because it is very easy to over-optimize your page and get penalized for the same. They should be used only when it is absolutely necessary.

  • Partial Match

Partial match anchor texts, on the other hand, contain LSI keywords and other versions or forms of the keyword. They are not as volatile as the exact match keywords but should also be used sparingly.

Anchor Text Density

Now that you know what anchor text is and the different types of anchor texts that you can use in your site, you must consider how to use each of the texts. With Google’s Penguin algorithm, you can easily be penalized for over-optimizing your page as it appears spammy on the program. You need to balance out the types of anchor texts that you use. The best way to do this is not to randomly place these anchor texts but to have an anchor text strategy sheet. It can be as simple as an excel workbook. This way, you can include more of generic and brand anchor texts, capitalize on the partial match anchor texts and only use exact match anchor texts when necessary and for weighty links such as from authority sites.

At the end of the day, keeping track of the anchor text density will be beneficial for on-page ranking as well as site-wide ranking. It will help you avoid penalization.Learn more

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Digital Marketing

Backlinks

Using Backlinks for Higher Rankings

Google and other search engines use certain factors to rank pages and sites. If you want to rank high in the search page results, then you must have these factors in check. One of the most important factors is backlinks. With the right backlinks, you can boost your rankings significantly.

What are Backlinks?

Backlinks are links from or to other websites. Once there is a link on another website leading to your website, this is known as a backlink. When someone links to your site then they send you what is known as ‘link juice’. Ideally, backlinks help to tell a search engine what your content is about. They also help to signal search engine that you actually have quality content. For a long time it did not matter what type of backlink you had. Your website and pages ranked highly based on the amount of backlinks you got. However, Google, through the Penguin algorithm, has since curbed this menace and streamlined the process of using backlinks to boost ranking.

Advantages of Backlinks

Once you have backlinks, they can be beneficial to your page and website in the following ways:

  • Faster indexing: Backlinks encourage bots to visit and scour your site. By hastening this process, the backlinks allow you to be indexed on search engines
  • Referral traffic: With backlinks, visitors are sent to your site and this generates traffic for your site. You have more people visiting the site which is a boost in the traffic
  • Organic ranking: Backlinks allow you to enjoy organic ranking. The more the backlinks from different related sites, the higher you will rank organically in search engine results

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How to Get Backlinks

It is also important to know how to get quality backlinks. In this day and age, you cannot afford to increase the number of backlinks without focusing on the quality of those backlinks. High quality backlinks are those that come from related sites which also have similar content to what you have to offer on your site. If you end up with unrelated backlinks, the search engine sees your site as spammy and this will hurt your domain credibility.

How then do you get quality backlinks?

  • Submit to web directories: One of the sure ways of getting backlinks is to submit to web directories. This is simple and straightforward with little chances of getting weak links.
  • Comment: Visit other web pages and websites and leave a comment. The no-follow links do not pass over link juice. However, you can comment appropriately and leave a link to your site. Having standard and automatic commenting is a terrible idea as Google will mark your site as spammy and weaken your domain credibility.
  1. Write good content: The secret to high quality backlinks is to generate high quality, well-researched, targeted content. with great content, people will automatically link to your website without the need to pay for links

Conclusion

Backlinks are an integral part of search engine optimization. With the information about their importance and how you can get quality backlinks from authority sites, you can create a better and more effective backlink strategy for your website.Learn more