What is SEO? How can it help Businesses?
Search Engine Optimization is basically “optimizing” your website in a way that Google’s crawlers can understand and organize effectively. Think of crawlers as spiders in Google’s algorithm who continuously scour the internet and find and organize websites and web pages. Gone are the days, when you could “keyword stuff” your website or send “exact keyword backlinks” to get it to rank on page 1.
Google and Yahoo and Bing have become so advanced now, that there are more than 232 “ranking factors” that determine which site ranks at the top.
Terms like black hat , white hat , grey hat confuse the average business owner. We use white hat strategies that Google has publicly announced they like to see. With the average major algorithm shift happening every 6-12 months, we make sure Panda, Penguin, Possum and any other Google animal does not attack your site.
Whether you want to rank in Maps, Organic, both, we make sure that you dominate Google.
For some of our clients, we have taken up the top 7 spots out of 10 spots plus the maps listing! When you have your website ranking #1 organic and in maps, and then your Facebook page ranking at #2, your YouTube Channel at spot #3, your Yelp page at #4 and your LinkedIn Profile at #5, your phone has no choice but to ring continuously with new customers looking for your service!!