What you need to know: SEO is nearly 900% more effective than outbound marketing.
And it makes sense. When someone finds you while searching for a solution to a problem, they are more receptive to your offer and more likely to buy. This is the very definition of a “warm” or “hot” lead. Contrast that with outbound marketing, which is interruptive and forces you to talk to people who are not interested, i.e., cold leads. SEO wins in a knockout.
According to Google, more than 50% of search queries are now done on smartphones and other mobile devices. But that figure is probably closer to 60% — and rising.
Which is good news for your business. The dramatic increase in mobile usage has brought with it new SEO techniques, such as local search optimization and mobile-friendly website design. That gives you more ways to get found in search than ever before, but only if you take advantage.
When your website ranks highly in a trusted search engine like Google or Bing, it’s like appearing on TV or in the newspaper. Your business benefits tremendously from the implied endorsement that comes with unpaid visibility. In PR terms, this is called “earned media” and it can be far more effective than “paid media” advertising, such as commercial.