We got this dentist rank #1 organic and in maps for some heavy duty keywords in his city. The dental clinic saw an increase in new customers calling them up for appointments!
According to the ADA (American Dental Association), there are 195,722 practicing dentists in the United States, 81% of which are smaller offices containing 1-2 dentists. Dental Practices are one of the fastest growing industries in the country – there seems to be a new dental office pop up just in my city almost every month.
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Search engine optimization (SEO) means using legitimate methods of shaping your online presence in order to raise your profile in SERPs (search engine results pages). Optimizing the Web profile of your dental clinic or practice can help you ‘rank’ higher in search engines. That means you’re easier to find when people are looking for a dentist in your locality. In turn, and if you’ve been clever with your optimization, more ‘finds’ on the internet will mean more ‘clicks’ on your website, and more clients through your door. That’s the theory, at least, but as with most things, there’s a bit more to it than there appears at first.
It all sounds complicated, right? I mean, you’re a ‘tooth doctor’, not a Silicon Valley whizz-kid. Okay, it’s true to some degree. There are a number of things that you’ll have to get your head around. However, this stepwise, how-to guide will get you started on maximizing your online presence. We’ll explain some of the basic techniques you can use as leverage to Raise your profile in search engine results Increase your ‘visibility’ in localized searches Engage potential clients on social media Generate new business – and keep it.
In dental SEO, that’s where you begin the process. Think of it as being the same as taking an initial alginate impression of a new patient’s teeth. But hang on a minute, there are almost 200,000 practicing dentists in the States, aren’t there? Simply typing the word ‘dentist’ into Google will probably get you nowhere. Even typing ‘US dentists’ into Google won’t do you any good, it comes up with 75 million ‘hits’. You could look down that list for days and weeks and not find yourself.
SEO isn’t just about building a website for search engines. It’s about building a website for people– that’s what search engines want. And this is how we deliver results for you.
This is the very definition of a “warm” or “hot” lead. Contrast that with outbound marketing, which is interruptive and forces you to talk to people who are not interested, i.e., cold leads. SEO wins in a knockout. According to Google, more than 50% of search queries are now done on smartphones and other mobile devices. But that figure is probably closer to 60% — and rising. Which is good news for your business. The dramatic increase in mobile usage has brought with it new SEO techniques, such as local search optimization and mobile-friendly website design. That gives you more ways to get found in search than ever before, but only if you take advantage. When your website ranks highly in a trusted search engine like Google or Bing, it’s like appearing on TV or in the newspaper. Your business benefits tremendously from the implied endorsement that comes with unpaid visibility. In PR terms, this is called “earned media” and it can be far more effective than “paid media” advertising, such as commercial.
Whether you’re a Fortune 500 corporation or a small local business, you’ll gain new clarity. WE BUILD a customized SEO plan that’s unique to you and your market. Because no other business is just like yours. WE LAUNCH your SEO campaign with our proprietary tools, tested and proven since 2006. WE IMPROVE your rankings in Google and other search engines by continually adjusting and improving your website content, architecture, and links. WE PROTECT your new, higher rankings by adjusting to Google’s regular updates. Unlike other SEO services, we play both offense and defense for you!
And because these visitors find you in unpaid, “organic” search, they are pre-disposed to doing business with you.